No email marketing strategy is perfect, but there are some fundamental elements that make up every successful email marketing program. Some of the following guidelines might seem obvious at first glance, but they’re easy to forget when you’re wrapped up in other day-to-day marketing tasks. Whether you’re new to email marketing or need a quick […]
Seven Golden Rules to Boost Email Marketing Results Read More »
With so much competition in an overcrowded marketplace, boosting customer loyalty is more important than ever before. According to a Customer Service Institute report on customer retention, 65 percent of a company’s business comes from existing customers (1). However, many businesses still don’t have a solid customer retention strategy in place. Fortunately, email marketing can
Nine Email Marketing Techniques to Strengthen Customer Loyalty Read More »
If you are a professional or business manager who performs extensive online activity, then your email address is likely going to see heavy use. With an email system that is active for business purposes, chances are that at some point it will become a target of spam or unwanted email. Such emails are a threat
Identifying and Protecting Against Spam Disguised as Business Email Read More »
