August 2022

Improve Email Marketing Results With User-Generated Content

If you want to strengthen your email marketing campaigns, taking advantage of user-generated content (UGC) is a great way to build customer loyalty and increase engagement. According to a much-publicised report from digital marketing company Tint, emails containing UGC improve click-through rates by about 73 percent and also generate more conversions (1). While many brands

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How to Perform Local Search Engine Optimization (SEO) on WordPress

Is your local business’s website powered by WordPress? According to W3Techs, nearly half of all websites run the open-source content management system (CMS) software. WordPress is more popular than Wix, Squarespace, Joomla and Drupal combined. While you can install WordPress in just a few minutes, it’s not optimized for search engines out of the box.

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