Having an up-to-date website is key for businesses in every industry, but especially for those in competitive industries. Here are seven signs that it may be time for your business to get a new website:
- Your website is not mobile-friendly.
In today’s world, it’s imperative that websites be accessible on all devices, including smartphones and tablets. If your website is not mobile-friendly, you’re missing out on a huge chunk of the market. Consumers use their mobile phones for everything from checking prices and comparison shopping to analysing reviews to make an informed decision. If your website isn’t tailored to mobile customers, you’re likely to lose their business.
- Your website is not optimized for search engine ranking.
SEO (search engine optimization) is vital for any website that wants to be visible in search engine results pages (SERPs). If your website isn’t optimized, it’s likely that you’re not ranking as high as you could be, which means you’re missing out on potential customers. SEO changes constantly, so it’s important to keep up-to-date with the latest trends and algorithms to ensure that your website is visible to those who are searching for your products or services.
- Your website is not user-friendly.
Your website should be easy to navigate and user-friendly. If it’s not, visitors are likely to leave without taking any action, such as making a purchase or contacting you for more information. User experience (UX) is essential for keeping visitors on your site and ensuring that they have a positive experience.
- Your website is not up-to-date.
If your website looks like it was designed a few years ago, it’s time for a new look. Technology and design trends change quickly, and if your website doesn’t keep up, it will look dated. Outdated websites can also give the impression that your business is not keeping up with the times, which can turn potential customers away. If you are managing sensitive data, a state-of-the-art design is even more important, since customers are likely to assume that an outmoded design coincides with outmoded security.
- Your website is not secure.
With hacking and data breaches becoming more and more common, it’s important to make sure that your website is secure. If your site is not protected with HTTPS, it’s vulnerable to attack. In addition, if you’re not using a secure payment gateway, you’re putting your customers’ sensitive information at risk. There are a number of steps you can take to make sure your website is secure, and it’s important to take them all to ensure the safety of your customers’ data.
- Your website is not generating leads.
If your website is not generating leads, it’s not doing its job. A website should be a lead generation tool, and if it’s not, something is wrong. There are a number of reasons why your website might not be generating leads, such as poor design, lack of compelling content, or an ineffective call to action. Whatever the reason, if your website is not generating leads, it’s time for a change.
- Your website is dependent on old plugins.
One of the greatest security vulnerabilities a website owner can face is an outdated plugin. If a plugin is no longer supported by the developer, it’s a sitting duck for hackers. Outdated plugins are also a major source of website conflicts and errors. If you’re still using an old plugin, it’s time to find a replacement or risk having your website taken down. If your website’s function is dependent on more than one old plugin, a complete redesign is likely your safest bet.
If you’re experiencing any of these issues with your website, it’s time for a change. A new website can help you solve these problems and take your business to the next level. Reaching out to an experienced web design and development agency in Portsmouth is the best way to ensure that your new website is everything you need it to be.