Email marketing is a great way to connect with customers and promote your company. However, if you don’t optimize your email campaigns for response rates, you may not be getting the results you want. You can do a few things to increase your response rates. How to Dramatically Increase Your Email Marketing Response Rates The …
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Content marketing is all the rage right now, and it’s easy to see why – it works! By using content to share your business message with prospective customers, you can build meaningful relationships that turn them into loyal customers. With all the options available to marketers today, it’s no wonder that so many companies rely …
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Email marketing is one of the most effective ways to reach customers and promote products or services. But with so many email marketing software options available today, it can be hard to know which one would best fit your small business. To help you make the right decision, we’ve compiled a list of the best …
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In business, it’s all about finding the right strategy to reach your goals. And while there is no one “right” way to do things, one of the most effective ways to determine whether a particular approach is working is through split testing. This technique can help you find which content, design, and messaging drive conversions …
If you want to strengthen your email marketing campaigns, taking advantage of user-generated content (UGC) is a great way to build customer loyalty and increase engagement. According to a much-publicised report from digital marketing company Tint, emails containing UGC improve click-through rates by about 73 percent and also generate more conversions (1). While many brands …
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Social media has altered the landscape of digital marketing. But email marketing still holds its weight. Email marketing provides relatable and informational topics clearly and interestingly. Three ways to incorporate those elements are call-to-actions (CTAs), graphics, and attention-grabbing subject lines. Call-to-Actions in Email Marketing A button is one of the first components of an email …
Businesses of all sizes rely on email marketing. Emails are an excellent way to distribute content to your target audience. Regardless of whether you are advertising a product or simply sharing information about your business, it is important for customers to view the information so that they can stay connected with your brand, It is …
Email Marketing: Four Ways to Write Emails Customers Will Read Read More »
Did you know that the average email open rate is only around 20 percent? That means even emails sent to people on your contact list are being ignored 80 percent of the time. However, the open rate varies depending on the industry you’re in. For example, the open rate is lowest for the electronics industry, …
Email marketing is the most personal way to communicate with customers. And that’s why it’s so powerful. You’re communicating directly with your prospects through channels they are familiar with and comfortable with. They know you and trust you. And most importantly, you have their attention. Email marketing is one of the most effective ways to …
Email Marketing: 5 Reasons the Success of Your Business Depends on the List Read More »
According to Review42.com, the average office worker receives more than 120 emails every day. So, if you want your marketing messages to be opened, your subject lines must be eye-catching and persuasive. However, you will need to avoid using the same tactics as the spammers to avoid spam filters. So how do you craft email …
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