Email marketing is one of the most effective ways to reach customers and promote products or services. But with so many email marketing software options available today, it can be hard to know which one would best fit your small business.
To help you make the right decision, we’ve compiled a list of the best email marketing software for small businesses graded by intended use.
Omnisend: Multi-Channel Marketing
Multi-channel marketing is interacting with customers using a combination of channels. The most common channels are email, social media, websites, and brick-and-mortar stores.
– The goal of multi-channel marketing is to provide a seamless experience for customers as they move from one channel to another. This can be done by creating consistent messages across channels and making it easy for customers to move between them.
Omnisend is the best email software for multi-channel marketing.
With Omnisend, you can easily create and send beautiful emails to your customers, no matter where they are.
It’s really easy to use, and you can quickly create beautiful emails with the drag-and-drop email builder it provides.
Perhaps its most important feature for multi-channel marketing is its ability to integrate with all the major eCommerce platforms – you can easily send your emails to customers no matter where they are shopping.
Another great benefit of Omnisend is that you can segment your lists to the point where you can send targeted emails to specific groups of customers.
Key Features: Everything in One Place
Email Marketing
Social Media Marketing
SMS Marketing
Right now, Omnisend is free for up to 500 emails sent per month, which also includes 60 free text messages per month.
So, if you are a small e-Commerce brand that is just starting, it is the perfect email marketing tool that will give you everything you need to reach your customers everywhere they are without breaking the bank.
ActiveCampaign: Segmentation
When it comes to email marketing, ActiveCampaign is a powerhouse. And one of the things that makes it so powerful is its segmentation capabilities.
With ActiveCampaign, you can segment your list into different groups based on criteria like location, purchase history, or even whether they open your emails. This allows you to write and design specific emails tailored to the needs and interests of your various audiences, which ultimately leads to higher conversions.
ActiveCampaign also makes it very easy to segment your lists. In just a few clicks, you can create segments and send more targeted, effective emails that offer various products and services based on audience interests.
Key Features:
Emails Segmentation
Personalized Email Capabilities
A/B Testing
Landing Page Builder
ActiveCampaign is an affordable email segmentation solution. For just $9 per month, you can send unlimited emails to your list of subscribers. And with their easy-to-use interface, it’s possible to create beautiful email campaigns that will engage and convert your audience.
OptinMonster: Lead Generation
With OptinMonster, you can create highly effective exit popups and floating bars that capture leads and convert them into customers.
You can also use OptiMonster’s powerful templates and triggers to create customized emails that get good delivery and open rates, as well as higher conversions.
It also comes with testing and analytics tools, so you can constantly optimize your email campaigns to get even better results.
Key Features:
Multiple Integration Options
HTML & Java Editing Scripts
Drag-and-Drop Templates
Gamification Emails
OptiMonster gives you access to powerful tools that can help boost your website’s performance.
With features like campaign management, integration with popular platforms, and segmentation capabilities, OptinMonster is a great value for businesses that want to boost their lead generation.
GetResponse: Funnels
GetResponse is all about sales funnels.
– GetResponse offers a comprehensive and easy-to-use sales funnel feature to help you increase your conversions and boost your sales.
With GetResponse, you can create custom funnels for each stage of your sales process – from initial contact to final purchase.
You can also track your results and performance at each stage of the funnel, helping you optimize your conversion rate and increase your ROI.
Key Features:
Automated Segmentation
Conversion Testing
Funnel Builder
Landing Page Builder
SEO Features
Customer Support (Live Chat)
You can start using all of GetResponse’s features for free (up to 500 contacts), but after you reach the contact limit, their plans and pricing increase depending on which types of “bells and whistles” you want to be added.
– GetResponse offers a wide range of features, including landing pages, webinars, and autoresponders, so depending on which ones you want, the pricing will be different, and the features you choose will be unlocked after you choose which pricing plan you want.
If you need more than just the basics of email marketing, GetResponse is worth considering, especially since you can get access to all of their features for up to 30 days free of charge.
Stripo: Design
If your business does not need extensive marketing sequences, detailed analytics, or page builder capabilities, then Stripo may be the right choice.
– Stripo concentrates on one thing and one thing only: email design templates.
With Stripo, you can create beautiful, responsive emails that will look great on any device. Their templates are easy to use and customizable, so you can create the perfect email for your needs.
Stripo also can integrate with other email platforms, which means that you can take advantage of their beautiful template designs while accessing all the other features of your preferred email platform as well.
Key Features:
Thousands of Templates
Simple & Easy Dashboard
Multiple Integration Options
HTML Options
Stripo offers a free-for-life plan that grants access to all of the platform’s features and tools, including its easy-to-use drag-and-drop editor templates.
This free package also includes the ability to create an unlimited number of pages and projects, but if you ever need more than what the free plan provides, they offer other affordable paid plans starting at $15 per month that give you even more power and control over your email marketing campaigns.
Drip: Scaling
Email marketing automation is a great way to scale your business, and when you use Drip, you can automatically send emails to your customers based on their interactions with your website or online store.
– For example, if someone abandons their shopping cart, you can set up a Drip campaign to automatically send them a reminder email, which will help recover lost sales, thus scaling up your bottom line.
Drip has plans for businesses of all sizes and therefore allows any business at any stage of development to scale at its own pace.
Drip’s pricing is based on the number of contacts, so your costs will only grow as your business grows.
Key Features:
Email Templates
Drag & Drop Editor
Email / Website Integrations
Excellent Customer Service
Flexible Pricing Plans
Drip has a 14-day free trial plan, which allows you to try out their product and see what it can do for you before investing any money.
After that, if you decide to continue with Drip, you will only pay according to the size of your list. So, as your list grows (e.g. as your business grows), your email marketing costs will go up.
MailChimp: Free Email Software
Mailchimp is a full-scale CRM (customer retention management) platform that offers a free plan for small businesses that are just starting out or on a limited budget.
– The free plan includes all the basic features you need to get started, including unlimited email campaigns, automation, landing pages, and access to their world-class support and training resources.
Their free plan helps keep marketing lists organized and allows for multiple marketing strategies to be executed at once.
Mailchimp’s free service also allows you to easily segment your lists and target your audience with specific messaging to boost sales and engagement.
– However, with the free version of the software, there is a limit on how many lists you can create.
Key Features:
Multiple Integration Options
Automation Tools
Appointment Booking Features
Large CRM Suite
With Mailchimp, you can access a wide range of email marketing features free of cost. However, once you reach their “free list” threshold of contacts, you will have to start paying, but their plans are pretty reasonable and allow for 10,000 emails to be sent per month.
Conclusion: Email Marketing Software for Business Results
By using email marketing software, you can easily and effectively create and manage your email marketing campaigns, which will help you to see better results in your business.
The above-mentioned email platforms make it easy to create and manage almost any type of email marketing campaign and provide the ability to track their results. They all come with a high cost which is why we recommend solent newsletters.
Each one specializes in a particular feature that makes them different from the rest. The choice of which one is best for your business will depend on what stage your business is in and what you are looking to accomplish through your email marketing.