Month: November 2020

9 Common Email Marketing Mistakes Companies Still Make

Email marketing remains relevant. People from all walks of life have email for one reason or another, and more often than not, they access their email through their mobile device. That means that your marketing campaign, if sent through email, can reach them wherever they are. However, email marketing campaigns take more than just sending …

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4 Tips to Prevent Shopping Cart Abandonment for your E-commerce Site

One of the biggest challenges for E-commerce site owners globally is being able to secure the sale. Customers abandon their shopping cart due to factors such as a lack of trust, not having many options available, and being distracted by competitors. The good news is, there are certain measures you can take that can help …

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WordPress: Why It Is the Top Content Management System (CMS) Globally

WordPress Try to imagine the size of the world wide web; it may seem like an impossible task! Software applications called content management systems (CMS) help manage all of the content that users end up seeing on the web. Today, WordPress powers over 35% of all web content. As the world’s most popular CMS, WordPress …

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How to Protect Yourself Against Email Phishing Attacks

How to Protect Yourself Against Email Phishing Attacks

Email phishing is a form of attack where a scammer attempts to obtain sensitive information (such as your username and password, sensitive personal information, or financial details) fraudulently or have you install malware by clicking a link contained in the email message. In the past, this type of scam was perpetrated through phone calls and …

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Writing effective business emails

Electronic Communication and the Importance of Writing Skills

In this age of electronic communication, understanding one another depends on good writing skills. Many people now work from home, logging in to their work site with a home computer. Without face-to-face contact with fellow employees, most of their communication is through emails or text messages. Writing Skills Matter Written messages may include work assignments, …

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