We live in a digital world – unless you’ve lived under a rock for the past decade, this is obvious. Whether you’re a consumer or a vendor, it’s likely that social media marketing (SMM) plays a relevant role in your life.
Companies need to market their products and services to an audience ready to shell out cash for the same. Here’s where what matters most is presentation and delivery. The bottom line is that content is king (or queen, depending on your angle), and how you choose to present it will determine your success rate.
Today, seemingly everyone has a blog, website, YouTube channel, or even all three. The plethora of information claiming to have the answer for guaranteed success is overwhelming. Buzz phrases abound: engage your readers, target your audience, create valuable content.
Blah, blah, blah, blah.
To be clear – those concepts are relevant. They are valid for boosting ratings/views, increasing subscriber-ship. But it’s worth adding a little more flavor to the arsenal. How? Let’s take a closer look.
Three words: Consistency – Creativity – Content
Consistency is key – posting regularly, uploading videos consistently (with pertinent information) gives readers/subscribers the notion that they haven’t been left “hanging,” that their readership/viewership is valued.
Creativity, not copy-cats – a don’t reinvent the wheel mindset leaves users with near clones. Being creative means offering a different solution, a new way to grab viewers, an out-of-the-box approach
Content is everything – a no-brainer here. Content must hold the reader’s attention, but it should also be engaging – encouraging readers to ask questions, take action, share to their networks and even, create a dialog in their personal lives.
All of this to say that in the land of SMM, there is no gold standard. Rather finding the perfect ingredients to make your products/services stand out in a unique way – making them seem as precious as gold. By doing this, you will ensure your audience feels you’ve given them something they cannot live without.