How often do you check your blog? Are you happy with the way it looks and functions? If not, there’s hope yet. Here are 5 simple tips to make your WordPress blog rock again.
Stay Updated
Staying updated is one of the most important things you can do to keep your blog relevant and alive. If you have a blog that is not updated consistently, people will stop visiting it. Even if you have lots of content, people will turn their attention elsewhere if it’s not up-to-date.
Checking your blog regularly is important because it gives your visitors a sense of security. When you’re often updating, your readers know that they can always come back to see what new insights or stories there are to read on the site.
Test, test, test
First, test your blog. Go to Google and search for a word or phrase that’s relevant to you, then look at the number of results. If there are 10 or fewer results for that word/phrase, consider yourself lucky. If there are more than 10 results, it’s time to work on your blog design.
Pages should have headings and subheadings. This helps increase readability on a page and makes it easier for readers to skim through pages and find what they’re looking for in seconds.
Keep Your Editorial Process Consistent
If you’ve been blogging for over a few years, you might find that your blog has become unwieldy and disorganised. In order to avoid this issue, make sure that you are always keeping your editorial process consistent.
Your editorial process should consist of:
- A good website design that is easily navigable
- Consistent content across your blog posts will help to maintain readership
- Good visual design and attention to detail will ensure consistency in your content
- A blog post schedule that is easy to follow and keep on track
Embrace Automation
When it comes to WordPress, there are a lot of things that you can do without any coding knowledge. If you’re not an expert programmer, don’t worry! You can still make your blog rock with some easy automation and plugins. Here are a few things you can automate:
- Schedule posts for publishing on social media
- Post to a specific RSS feed
- Search for words or phrases in the post and link them in the article
- Send emails to subscribers when new content is published
- Post links or comments to various SEO platforms (Google Webmaster, Bing)
Find Your Voice
You need to find your voice and stick with it. Your blog is your creative outlet, so use it to tell your story. There are many ways to do this, including writing on personal topics or themes, like food and family.
Conclusion
We all want our business to succeed, but sometimes it can be challenging to see the path to success. Here are five ways to help your WordPress blog rock and get ahead of your competition.
First, stay updated. Remember the mantra: if you aren’t attracting visitors, you aren’t publishing content. You need to stay on top of search trends and the constantly changing web in order to keep your blog relevant.
Second, test your blog. Try a new layout, piece of content, or features. Following this process helps you identify the best ways to grow your blog and improve it.
Third, keep your editorial process consistent. You don’t want your blog to change from day-to-day or week-to-week and risk losing readers who don’t know what to expect regularly.
Fourth, embrace automation. Automated tasks like social media scheduling and posting content help take the burden off and give you time for other parts that you might not be able to handle yourself.
Fifth, find your voice. Think about what makes your blog unique and what kind of voice you want to have on the Internet. You can incorporate this voice into your content by using a voiceover.
Get blogging on a regular basis with new and original content to retain existing visitors and attract new ones to make your blog a success.