business

What Is Ecommerce?

Ecommerce is the process of selling goods online using various digital payment mechanisms, ensuring secure and credible transactions, and keeping a check on inventory. With the rise in e-commerce websites, online shopping has become easier than ever before. People can shop from home and have access to thousands of products at any given time, making

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Improve Email Marketing Results With User-Generated Content

If you want to strengthen your email marketing campaigns, taking advantage of user-generated content (UGC) is a great way to build customer loyalty and increase engagement. According to a much-publicised report from digital marketing company Tint, emails containing UGC improve click-through rates by about 73 percent and also generate more conversions (1). While many brands

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