While you may be accustomed to the more customary forms of promoting your business, the Internet has created an outstanding kind of marketing that presents new contests and the prospective for bigger rewards. With a Website, your business will do even much better. However, there are still some business owners who do not believe they need a website. You have either been in business without one or believe you can get all your customers on Facebook or other social media channels. This is not true in the present day business trend.
There are several reasons why your business needs a professional website more than a social media platform, in this case, Facebook, to market your products or services.
Full control in website marketing
This is true even for a low-cost or free website builder tool. You are the owner. It gives you complete control over your entire brand. You have many more choices about how it looks and the features it has. You can normally personalize a template to make it look distinctively yours. But with Facebook, you follow the company’s terms of service which are continually revised.
Superior marketing
Your website platform allows you unlimited space. You can include engaging selling features such as videos, blogs as well as publicity offers, not to mention consumer reviews. With this, you have more freedom to connect with and sell to your clients. With Facebook the features available are often less. You have to follow their layout.
Reduced operating costs
Your Website is a convenient source of self-service facts. Nowadays shoppers prefer to get all information online and even order for goods and services via the same. This greatly reduces your overheads and maintains a personalized link between you and the client. Nothing works better at maintaining clients than giving them that feeling of a one-on-one connection with you.
Round-the-clock availability
Even if you are actually closed, your website is open globally for business 24 hours a day, all week. You will take your break knowing well that your site is accessible from anywhere in the world provided there is an internet connection. However, in Facebook, you have to keenly monitor the site. Remember it’s an open forum where consumers can publicly put comments of any nature on your page, or on their profile that can be damaging to your brand’s reputation. Your business therefore requires you to be physically present and take charge of such posts without a break. This will still not give you a 100% control of your online presence.
Trust & Reputation
Your business will gain a reputation for being honest and trustworthy through having it’s own website where you can promote your own values. With it’s constant abuse of users privacy and harvesting of personal data which it sells for it’s own profit; many users who are aware of it’s abuses and deviancy are turning away from Facebook.
Credibility
Trades that have their own website are regarded as established as opposed to those that don’t have one. It’s the modern day business trend and consumers expect you to have a website. They tend to trust a business more if it has a website. Generally, it’s a better platform to build your brand. Clients expect to communicate with you anywhere, anytime. A website makes it easier to attract customers from a global market.
Would you be better setting up shop in someone else’s store or own a space for your trade? The same question applies when it comes to online marketing. If you setup shop on social media, your business is in the long run at the mercy of those platforms. In comparison, a website undeniably has more advantages for business marketing purposes than Facebook.