As a website owner your job is to attract customers to your online site with search engine optimisation and search engine marketing. It is easier than ever to reach out to potential customers online while at the same time it is a bit difficult to wade through the SEO water in 2021 and beyond. Keep in mind the following advice on attracting customers to your online site in 2021 and the coming years.
Relevant keywords and phrases
Using relevant keywords and phrases around which you can build relevant and valuable content is vitally important. Find keywords people type into search engines to find what they’re looking for. Your site is here to fulfil people’s needs in regards to product, services and information they’re looking for.
It is easy to find relevant keywords and phrases online. Use keyword suggestion boxes and search engine keyword suggestions online. Suggestion boxes give you keywords real people type into search engines to fulfil their needs for a product, service or information.
How to do keyword research
Keyword research tells you what people are searching for regarding various topics. By searching words for their search volume and general intent you can understand the questions most people in your audience need answers to. Step one in keyword research for search engine optimisation is to make a list of relevant topics based upon what you know about your niche site. Think of all the topics you wish to rank for in search engine result pages. Use those topics to zero in on phrases relevant to your sites’ topic. Search words in keyword tools and planners to look up their search volume by month. This kind of data allows you to define how important each word is. Identify as many keywords as possible which fall under any topic you have written down for your niche site. Your target customers are making searches for your keywords and related specific terms, and you need to know as many of those terms as possible.
Build content around relevant keywords
Start building content around relevant keywords to your sites’ topic which you have researched. Content should be in any form from articles, photos to videos that reach out to your target audience. Content should be valuable and relevant to your customers’ needs and wants. You will understand your customers’ needs and wants with the keyword research you have done. Keywords are the skeleton of your content and are the guiding points of what you need to answer for your target audience. Attract your customers with valuable information in your content. Answer all of their wants and needs with your content in various forms and your business will be rewarded accordingly online and offline overtime and with patience.