Have you started a new business? Are you thinking of landing your first contact? The thought sounds exciting, doesn’t it? But before you start sending out those emails, you might want to know a thing or two about unsolicited emails.

You don’t want to send this kind of emails as you may risk losing your contacts or even worse, get pressed for criminal charges. Spamming or unsolicited emails is one of the worst things you could ever do on the internet. This is because there are laws against it, which many of us are unaware of.

So, how do you create an email campaign, without risking your business? This article shows you just that. So, read on.

The “White-list”

Before you even start creating email campaigns, you need to prepare what is known as a “white-list.” This is a list of authentic contacts, which help you maximize the earning potential with the help of lead generation.

A clear, concise email

If this is the first email you’re sending to introduce your products or services, then it makes sense to say that the first impression is always the last. Ensuring that you have prepared an introductory mail, always lets you stay one step ahead. The introductory mail, however, should be short and highlight the key features of your business.

Therefore, once you are done preparing the draft, ensure that it’s edited and proofread, before sending. Determine your target audience based on the kind of business you are into. There are different services you can use to do this.

After you have identified your target market, it is now time to make the first contact with them, which is referred to as an email marketing campaign. But before you do this, you will need their permission.

But the question is, what is an email marketing campaign? Let us now take a look at this in the current context.

Email Marketing Campaign

Email marketing campaigns are one of the best ways to lure in a potential investor for your business. It is nothing but an organized way of sending your emails, newsletters, updates or marketing information to the customers, from time to time.

Time-based emails are essential to the business. Sending the email at the wrong times could evoke wrong responses. On the other hand, sending the right kind of emails at the right time could eventually speed up your partnering with that client and your business.

There are four things to keep in mind while creating an email marketing campaign:

1 – The sender

It is mandatory that you include your contact details in your email marketing campaigns. Including contact details not only makes your message credible, it also creates a trusted business.

2 – Content

What information you include here, differs from other forms of communication, such as blogs. It is important to include content relevant to your business. It must clear to your customers what the email is about.

3 – A call to action

Every email campaign must include a call to action at the end. These actions are normally a sales page link, an offer or a giveaway. If you are sending a newsletter, it should include information such as events, community happenings or notices.

4 – Exit option

In the future, should there come a time that your customer is no longer interested in your offer, you should provide him with the option of exiting the program. There is a compulsion to include a unsubscribe button at the end of all your email marketing campaigns.

Authorized Recipients

Once you get the client to agree to receive your emails, create a template email indicating that you recently received permission to send out those emails. Once done, and once your prospective client clicks on the subscribe button, they are automatically added to your list.

In case you did not receive permission when you sent your first email, try sending out another permission email, so that you don’t lose that potential customer. But it doesn’t stop at that. The provider will ask you questions to remind you of the laws and policies.

Once you are through with that, you are now ready to send your first email. However, there is no need for a follow-up email, as you can automate the process, called autoresponders.


Autoresponders are time-sensitive emails, sent out automatically to the recipients in your contact list. This is a smart way of keeping your list fresh and updated. Once an email is opened or read, it triggers a follow-up email. However, you can always opt to change the way you send your autoresponders.

Embedding sign-up forms on your website and affixing your email marketing link to your personal email link are two smart ways to build up your contacts. Just as a reminder, it should have an opt-in link to enter or exit the program.

Fortunately, many email marketing software has tracking capabilities, which are like Google Analytics, which tells you about the demographics, affinities, and habits of your target market. It also tracks things like who opens your emails, who take action by clicking on the link and so on.

With that said, email marketing campaigns are a great tool to boost your business. The thing about them is that, although some businesses are not open 24/7, email marketing campaigns are definitely open all the time.