When you apply effective marketing techniques, you create the potential to multiply your income. Understanding what it takes to market a business online will give you the power to build the life you want.
Yet, the keys to online success seem to be a secret. Business owners often focus on the wrong things at the wrong time. So then, they get frustrated about the lack of results. But they don’t know what the real issue is. If that’s you, here are three things for you to consider.
Mistake #1 – Trusting search engines to supply you with all your traffic
It’s a common myth that search engines are the only traffic source you need. Of course, when you do get a top spot on the search results, it’s worth a lot of money. But while you’re working on that, you can use many other traffic sources.
Besides social media, there’s advertising. You can build a mailing list and use that to drive traffic. You can participate in online discussion forums and attract business that way.
Your online activities can start bringing you traffic from the day you start. This practice will then help you rise in search engine rankings as well. Don’t wait to be found. Instead, start contributing to discussions and creating content that attracts people to you.
Mistake #2 – Not building a mailing list
For long-term success, you must find a way to maintain a connection with customers between the purchases they make from you. Getting in touch via email is the way to do it. If you can make this work, it will likely bring in a large chunk of your revenue.
Many business owners are reluctant to do this because they find writing difficult. If you are in this category, one alternative is to hire writers. Or, take your time and learn the basics of creating online content. It’s not as hard as you may think.
Besides writing, you can create video and audio content. What matters is that you share information that your prospects and customers can use. Any time you have something new, you send an email to your list about it. And, just like that, you’ll have people coming to your site. It’s just a matter of time till they start trusting you more and will be more willing to spend money with you.
Mistake #3 – Focusing only on SEO content
SEO content is written primarily for search engines. When humans read it, they feel cheated because the content doesn’t address their needs. You must write content for humans without worrying whether it ranks or not.
The key to online marketing is knowing that you’re dealing with people. Just like you, they are sitting behind a screen. They hope to find something that will solve a problem. Your content builds trust in your brand by offering readers a solution or information that helps them make better decisions. Sometimes, writing that kind of content requires you to ignore SEO.
Conclusion
As long as you remember the above principles, you will do well. You don’t have to be a big business before you can put all your focus on your customers. In reality, it works the other way around. When you focus on your customers, it allows your business to grow. After all, the only way you make money online is to get strangers to give it to you! Done right your e-commerce website can do just that to grow your business.