Email marketing is one of the most cost-effective methods of reaching customers in the modern marketing world. While it’s a great way to reach out, it’s also heavy with responsibility. Customers need to trust that the marketing team isn’t going to hurt their inboxes by selling information or spamming. Following a few simple email marketing […]
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Many organizations and self-employed workers have Outlook as their email communication and meeting scheduling program. As it is so widely used, it has the advantage of being compatible with most of your clients or stakeholders, but many people are not using the program to its full potential. They are burdened with overflowing inboxes and under-utilized
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Email marketing is a potent tool you can integrate to connect with your existing and potential customers for business success. These days, many small businesses and big companies are using email marketing to improve engagement with their customer base and generate sales. If your current customers fail to visit your website, you can use email
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Emails usually get a split-second decision on whether to continue reading or not. This is determined by the subject line, content structure and formatting style. For the next five seconds, all these decide if you’ll spend another minute reading the email. It is easy to ignore the benefits and power of using email marketing. However,
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Checking your email is a daily habit for countless people across the world. Everyone uses emails in a variety of ways, whether you are signing up for a website, reading a newsletter, or communicating with friends. However, the widespread use of emails has made it a popular target for cybercriminals. Phishing scams and malware-infected attachments
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No email marketing strategy is perfect, but there are some fundamental elements that make up every successful email marketing program. Some of the following guidelines might seem obvious at first glance, but they’re easy to forget when you’re wrapped up in other day-to-day marketing tasks. Whether you’re new to email marketing or need a quick
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With so much competition in an overcrowded marketplace, boosting customer loyalty is more important than ever before. According to a Customer Service Institute report on customer retention, 65 percent of a company’s business comes from existing customers (1). However, many businesses still don’t have a solid customer retention strategy in place. Fortunately, email marketing can
Nine Email Marketing Techniques to Strengthen Customer Loyalty Read More »
Even though electronic communications options such as chat and texting provide exciting channels for pushing businesses toward unparalleled efficiency and growth, email remains at the heart of the modern corporate environment, enabling both brief or extended discussion and teams to be tied together. Unfortunately, the widespread availability of email sometimes causes workers to lapse in
Business Email: Why Handling Your Messages Carefully Is Critical Read More »
With the variety of social media sites available to you, you might think building a mailing list is a waste of time. Why bother when you already have access to so many potential clients through Twitter and Instagram? But having your own mailing list is just as important as it’s ever been, possibly even more
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An engaging welcome email is essential when executing a newsletter campaign. It creates the first impression by introducing subscribers to your newsletter. According to a study by Invest, over three in four subscribers expect to receive a welcome email after signing up for a newsletter. An engaging welcome email sets the table for what’s to
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