marketing – Page 5 – Solent Computer and Internet Services Ltd

How to Perform Local Search Engine Optimization (SEO) on WordPress

Is your local business’s website powered by WordPress? According to W3Techs, nearly half of all websites run the open-source content management system (CMS) software. WordPress is more popular than Wix, Squarespace, Joomla and Drupal combined. While you can install WordPress in just a few minutes, it’s not optimized for search engines out of the box. […]

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3 Must-Haves for Email Marketing

Email Marketing / Website Team

Social media has altered the landscape of digital marketing. But email marketing still holds its weight. Email marketing provides relatable and informational topics clearly and interestingly. Three ways to incorporate those elements are call-to-actions (CTAs), graphics, and attention-grabbing subject lines. Call-to-Actions in Email Marketing A button is one of the first components of an email

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A WordPress Business Website Can be More Valuable with a Blog

Internet / Website Team

WordPress started out as a simple blogging platform. It was simple to use and attracted individuals who wanted to publish their thoughts on the Internet. As the platform grew in popularity, it began to point out its value for SEO, search engine optimization. It seems that the search engines valued the regularly updated streams of

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Email Marketing: Four Ways to Write Emails Customers Will Read

Email Marketing / Website Team

Businesses of all sizes rely on email marketing. Emails are an excellent way to distribute content to your target audience. Regardless of whether you are advertising a product or simply sharing information about your business, it is important for customers to view the information so that they can stay connected with your brand, It is

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5 Reasons Your Business Needs a Custom Email Address

Business Email / Website Team

Is it important to use a custom email address? If you’re focused on increasing sales and growing a reputable business, it’s a no-brainer. A custom email address includes your domain name in the address structure. An example would be name@yourdomain.com. If you register a domain, you can create a custom email account. Once created, connect

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7 Ways to Increase Your Email Open Rates

Email Marketing / Website Team

Did you know that the average email open rate is only around 20 percent? That means even emails sent to people on your contact list are being ignored 80 percent of the time. However, the open rate varies depending on the industry you’re in. For example, the open rate is lowest for the electronics industry,

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Email Marketing: 5 Reasons the Success of Your Business Depends on the List

Email Marketing / Website Team

Email marketing is the most personal way to communicate with customers. And that’s why it’s so powerful. You’re communicating directly with your prospects through channels they are familiar with and comfortable with. They know you and trust you. And most importantly, you have their attention. Email marketing is one of the most effective ways to

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10 Tips to Write High-Converting Marketing Email Subject Lines

Email Marketing / Website Team

According to Review42.com, the average office worker receives more than 120 emails every day. So, if you want your marketing messages to be opened, your subject lines must be eye-catching and persuasive. However, you will need to avoid using the same tactics as the spammers to avoid spam filters. So how do you craft email

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How to Figure Out the Ideal Blog Post Length for SEO

Internet / Website Team

Search engine optimization (SEO) is all about getting your website found by the right people. And, in order to do that, you need to have high-quality content on your website. The question is: how long should that content be? Is there an ideal blog post length for SEO? There’s no one answer to the question

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Three Reasons Why Customers Aren’t Opening Your Emails

Email Marketing / Website Team

As a marketer, email is one of the most powerful tools at your disposal. Today’s tools make it easy to deliver content to thousands of users at once. When measuring email success, the email open rate is a critical metric. In the end, if the customer doesn’t open the email, they won’t see the creative

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