Pinterest is a visual social media platform that allows users to share images, videos, and articles from other websites. While Pinterest can be used for personal use, it can also be a powerful marketing tool for businesses. Here are some Pinterest marketing tactics that work.
8 Great Pinterest Marketing Tactics for Your Business That Actually Work
1 – Pin at least 5x every day
One of the most popular social media platforms for businesses is Pinterest. It can be a great way to increase brand awareness, drive traffic to your website, and create leads. However, many businesses struggle with how to use Pinterest effectively.
One of the most important things to keep in mind when using Pinterest for your business is to be consistent. Pinning consistently (at least five times per day) is one of the best ways to maximize your results on Pinterest.
Additionally, make sure that you are pinning high-quality content relevant to your target audience. This will help you attract more followers and ultimately generate more leads and traffic from Pinterest.
2 – Schedule your Pins
To make the most out of Pinterest for your business, you need to schedule your pins. This means that you create all of your pins ahead of time and then have them go live throughout the week. You can use a tool like Tailwind to help with this.
Scheduling your pins is a great way to make sure that you are constantly posting fresh content, and it also allows you to pin more than you would be able to if you were doing it manually. Plus, it’s a great way to stay organized and keep track of what you have pinned already.
3 – Use Rich Pins for your website
When pins are Rich Pins, they include extra information such as the price, author, and where to buy. This can help customers decide what to buy and increase traffic to your website.
Here are three tips for creating Rich Pins for your business:
1. Make sure your pins are correctly pinned with the URL, title, and description.
2. Use the Buyable Pin format to create pins that include a buy button on the pin itself.
3. Verify your website so that Pinterest can consist of additional information about your pins (like prices and stock levels).
4 – Create a “Pin It for Later” links
Businesses can use Pinterest to create “pin it for later” links for their products or services. These links allow customers to easily add products or services to their own Pinterest boards without searching for them on the site. This can help increase traffic to your business’s website and lead to more sales.
There are several ways businesses can create “pin it for later” links. One way is to use a tool like Pin-It Button or Shareaholic, which allows you to create buttons that can be added to your website or blog.
5 – Design images at the proper size
Images are an essential part of Pinterest marketing. When pins are shared on Pinterest, the image is the first thing people see. If your image is too small or the wrong size, it will not look good when pinned.
To ensure that your images look good when pinned, make sure to design them at the proper size. The recommended size for ideas on Pinterest is 600 pixels by 900 pixels. This will ensure that your image looks good when pinned and takes up the entire width of a user’s screen.
6- Create and Pin images with text
When creating pins, make sure the images are high-quality and the text is clear and concise. You can also use hashtags on Pinterest to help people find your pins.
When someone clicks on one of your pins, it should take them to a page where they can learn more about your business and buy your products or services.
7 – Write keyword-rich descriptions and boards
By creating keyword-rich descriptions and boards, you can increase your reach and attract new followers. Here are a few tips to help you get started:
1. Use keywords in your board names and descriptions.
When creating a board, use a keyword or phrase in the name to help people find it. Be sure to also include this keyword in the description of the board. This will help your pins appear in search results when people are looking for information on that topic.
2. Create catchy titles for your pins.
Your pin titles should be catchy and descriptive, so people will want to click on them. In addition, include keywords whenever possible to help your pins show up in search results.
3. Follow other relevant boards.
Follow other boards that are related to yours.
8 – Add a link to your pin descriptions
One of the best ways to improve your Pinterest marketing is by adding links to your pin descriptions. This makes it easier for people to find and learn more about what you’re promoting, but it can also help your pins show up in more relevant search results.
To add a link to your pin description, copy and paste the link’s web address into the text field when creating or editing a pin. You can also use keywords as your link for even better results.
Final Words
Using Pinterest for marketing can be a great way to reach new customers and grow your business. You can create pins that attract attention and drive traffic to your website by using the right tactics.
If you’re not currently using Pinterest for your business, consider giving it a try – you may be surprised at how effective it can be.