One of the biggest challenges for E-commerce site owners globally is being able to secure the sale. Customers abandon their shopping cart due to factors such as a lack of trust, not having many options available, and being distracted by competitors. The good news is, there are certain measures you can take that can help you prevent shopping cart abandonment and increase your sales conversion. With that said, we’re going to provide you with 4 effective tips that you can implement in your E-commerce business today to make the sale.
Build Trust in Transaction Forms
Today, almost everyone is communicating and doing business via the internet. However, this doesn’t change the fact that some people do not feel secure about giving out personal information, especially to someone they don’t know. Customers will easily back out of a transaction if they feel that their personal and financial identity will be compromised. For this reason, it is important for E-commerce site owners to have recognizable security logos visible on the transaction form for the customer to feel that their information is secure. These logos are the first signal of trust and encourage the customer to move forward with their purchase.
Utilize Various Payment Options
Many E-commerce site owners fall short when they don’t provide payment options for their customers. When building your E-commerce site, you always have to think with your customers in mind and understand that customers like variety. Having a single payment method creates unnecessary obstacles and will cause a customer to abandon their shopping cart.
Essentially, your website is working for you, and providing multiple payment options minimizes the risk of customers abandoning their shopping cart because they have more flexibility. Outside of credit cards, there are other payment methods such as PayPal, Apple Pay, and Google Wallet that are becoming increasingly popular. By providing these types of payment methods, you are ensuring that you meet all of your customers’ needs.
Understand the Power of Visuals
With your E-commerce site, you want to make the shopping experience as effortless and convenient as possible. One of the reasons why some people prefer to shop in-store as compared to online is because they can get a better idea of what they are purchasing. E-commerce site owners can combat this by providing visuals at every step of the purchasing process to make it more convenient for customers. Thumbnail images of the product reassure customers of what they are purchasing and provides a better online experience.
Additionally, strong visuals help to reduce distractions that cause customers to easily abandon their shopping cart and shop elsewhere. Instead, they are better able to focus on the product in front of them and move forward with their purchase.
Provide Assurance through Money-Back Guarantee
Uncertainty is part of the process when it comes to shopping. After all, customers are making an investment, and they want to be sure that what they are purchasing is worth their money. With that said, one of the most effective ways to get customers to stop abandoning their shopping cart is by providing a money-back guarantee.
Ultimately, customers can think of a variety of reasons as to why they may not want an item, which naturally discourages them from purchasing in the first place. However, providing assurance through the promise of a money-back guarantee will encourage customers to give your business a chance. It’s important for customers to feel secure at every stage of the purchasing process, and when you can achieve that, your conversion rate will increase.
E-commerce businesses are on the rise as more people are conducting business online. In order for online businesses to succeed, it’s going to be important to provide a great customer experience from start to finish in order to increase sales. This means establishing trust between you and your customers, giving your customers options, and making the overall purchasing process effortless.
Be sure to consider these 4 tips to help you stop your customers from abandoning their cart and secure the sale.