There are certain things that users of your business website will expect to see. First-time visitors will want to confirm that your business can supply them with what they need, and they will have questions that will need answering. Returning visitors may want to learn more about your company or have specific information that they […]
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No email marketing strategy is perfect, but there are some fundamental elements that make up every successful email marketing program. Some of the following guidelines might seem obvious at first glance, but they’re easy to forget when you’re wrapped up in other day-to-day marketing tasks. Whether you’re new to email marketing or need a quick
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With so much competition in an overcrowded marketplace, boosting customer loyalty is more important than ever before. According to a Customer Service Institute report on customer retention, 65 percent of a company’s business comes from existing customers (1). However, many businesses still don’t have a solid customer retention strategy in place. Fortunately, email marketing can
Nine Email Marketing Techniques to Strengthen Customer Loyalty Read More »
If you are a professional or business manager who performs extensive online activity, then your email address is likely going to see heavy use. With an email system that is active for business purposes, chances are that at some point it will become a target of spam or unwanted email. Such emails are a threat
Identifying and Protecting Against Spam Disguised as Business Email Read More »
Even though electronic communications options such as chat and texting provide exciting channels for pushing businesses toward unparalleled efficiency and growth, email remains at the heart of the modern corporate environment, enabling both brief or extended discussion and teams to be tied together. Unfortunately, the widespread availability of email sometimes causes workers to lapse in
Business Email: Why Handling Your Messages Carefully Is Critical Read More »
With the variety of social media sites available to you, you might think building a mailing list is a waste of time. Why bother when you already have access to so many potential clients through Twitter and Instagram? But having your own mailing list is just as important as it’s ever been, possibly even more
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An engaging welcome email is essential when executing a newsletter campaign. It creates the first impression by introducing subscribers to your newsletter. According to a study by Invest, over three in four subscribers expect to receive a welcome email after signing up for a newsletter. An engaging welcome email sets the table for what’s to
Email Marketing: How to Create an Engaging Welcome Email for Your Newsletter Campaign Read More »
Email marketing will continue to be an invaluable asset for businesses in 2021, so it’s important to make sure you have a solid strategy in place to make the most of this channel. Some business owners may worry that email marketing is an outdated tactic, but the fact is that millions of people still rely
A Complete Guide to Email Marketing in 2021 Read More »
Email marketing remains relevant. People from all walks of life have email for one reason or another, and more often than not, they access their email through their mobile device. That means that your marketing campaign, if sent through email, can reach them wherever they are. However, email marketing campaigns take more than just sending
9 Common Email Marketing Mistakes Companies Still Make Read More »
Cyber attacks are happening at a rapid pace, and creating strong passwords is essential in today’s work environment. While a strong password may not prevent a hacker from gaining access to confidential files, it can make the process much more difficult. Here are three things to consider when you are creating a password. 1 Avoid
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