While social media continues to be a valuable tool, it’s not a perfect one. Social media is not the only way to get traffic to a website; some websites get hundreds of thousands of page views monthly without a social media presence or any promotion on social media at all. Reasons that you may need to seek out alternatives to social media include:
Most or all of your target audience is not on social media.
Its value is inconsistent since other channels may stop linking to you at any point
There is a lot of competition in social media already.
Here are some tips on how to drive traffic to your website without social media:
Invest in Good Content
Publishing the kinds of content that visitors want is the first step to boosting traffic. Search engine algorithms have become better at evaluating the quality of written content than many content creators realize. Google can differentiate between well-written and poorly written content by looking at grammar and other elements. The writer’s focus has to be on creating the best possible article rather than on ranking well. Target your content to the right audience. The content should be written by someone with a thorough understanding of the topic. Along with the quality of the writing, you should focus on the value of the content. You want content that tells the reader how to solve problems.
Advertise Effectively
Advertising generates traffic if you know how to use it. Much like your content, you should create ads with your target audience in mind. Advertise on websites that your audience uses. Before purchasing ads on a blog, find out if their audience is authentic. If you are using a static ad, make sure the information is easy to read.
Email Marketing
You can drive traffic by building a subscriber list and emailing them regularly. With email marketing, you can develop relationships and ensure that your customers keep coming back to your website for more of your content. Email lists allow you to share personal stories and encourage your subscribers to visit your website.
Comment on Blogs
Commenting on blogs in the right way can get people interested in the content on your website. Your comment will act as an ad for your website. Be sure to include the name of your blog in the comment so that people can find it.
Search Engine Optimization (SEO)
The goal of SEO is to reach the top of search engine results pages. You optimize your website with backlinking, paying attention to title tags and subheadings, and adjusting your website’s structure. SEO is one of the time-tested ways of growing your web traffic; however, it does take time and practice to master.
Websites were around and getting traffic before Facebook and Twitter, and the same mechanisms for attracting visitors still exist. This means that even though social media continues to be valuable for driving traffic, it is not irreplaceable. Use the steps above to draw more website visitors without relying on a social media presence.