Having an up-to-date website is key for businesses in every industry, but especially for those in competitive industries. Here are seven signs that it may be time for your business to get a new website: Your website is not mobile-friendly. In today’s world, it’s imperative that websites be accessible on all devices, including smartphones and […]
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Is your local business’s website powered by WordPress? According to W3Techs, nearly half of all websites run the open-source content management system (CMS) software. WordPress is more popular than Wix, Squarespace, Joomla and Drupal combined. While you can install WordPress in just a few minutes, it’s not optimized for search engines out of the box.
How to Perform Local Search Engine Optimization (SEO) on WordPress Read More »
Social media has altered the landscape of digital marketing. But email marketing still holds its weight. Email marketing provides relatable and informational topics clearly and interestingly. Three ways to incorporate those elements are call-to-actions (CTAs), graphics, and attention-grabbing subject lines. Call-to-Actions in Email Marketing A button is one of the first components of an email
3 Must-Haves for Email Marketing Read More »
WordPress started out as a simple blogging platform. It was simple to use and attracted individuals who wanted to publish their thoughts on the Internet. As the platform grew in popularity, it began to point out its value for SEO, search engine optimization. It seems that the search engines valued the regularly updated streams of
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Do you run a small business? Are you looking to start one? If your answer to either of these questions is yes, there’s a very good chance that you’re considering using WordPress as your small-business website. After all, WordPress is one of the most popular and accessible content management systems on the web. It’s also
5 Tips to Make WordPress Work for You as A Small-Business Website Read More »
Businesses of all sizes rely on email marketing. Emails are an excellent way to distribute content to your target audience. Regardless of whether you are advertising a product or simply sharing information about your business, it is important for customers to view the information so that they can stay connected with your brand, It is
Email Marketing: Four Ways to Write Emails Customers Will Read Read More »
Is it important to use a custom email address? If you’re focused on increasing sales and growing a reputable business, it’s a no-brainer. A custom email address includes your domain name in the address structure. An example would be name@yourdomain.com. If you register a domain, you can create a custom email account. Once created, connect
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Did you know that the average email open rate is only around 20 percent? That means even emails sent to people on your contact list are being ignored 80 percent of the time. However, the open rate varies depending on the industry you’re in. For example, the open rate is lowest for the electronics industry,
7 Ways to Increase Your Email Open Rates Read More »
Email marketing is the most personal way to communicate with customers. And that’s why it’s so powerful. You’re communicating directly with your prospects through channels they are familiar with and comfortable with. They know you and trust you. And most importantly, you have their attention. Email marketing is one of the most effective ways to
Email Marketing: 5 Reasons the Success of Your Business Depends on the List Read More »
According to Review42.com, the average office worker receives more than 120 emails every day. So, if you want your marketing messages to be opened, your subject lines must be eye-catching and persuasive. However, you will need to avoid using the same tactics as the spammers to avoid spam filters. So how do you craft email
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