Email marketing is a potent tool you can integrate to connect with your existing and potential customers for business success. These days, many small businesses and big companies are using email marketing to improve engagement with their customer base and generate sales. If your current customers fail to visit your website, you can use email […]
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Data is a precious commodity in today’s world, and as a business, you handle it in a thousand ways every day — even if you don’t realize it. Protecting that data is more important than ever now, with all of the events that have been happening in the last couple years. After all, you’d be
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Emails usually get a split-second decision on whether to continue reading or not. This is determined by the subject line, content structure and formatting style. For the next five seconds, all these decide if you’ll spend another minute reading the email. It is easy to ignore the benefits and power of using email marketing. However,
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Checking your email is a daily habit for countless people across the world. Everyone uses emails in a variety of ways, whether you are signing up for a website, reading a newsletter, or communicating with friends. However, the widespread use of emails has made it a popular target for cybercriminals. Phishing scams and malware-infected attachments
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There are certain things that users of your business website will expect to see. First-time visitors will want to confirm that your business can supply them with what they need, and they will have questions that will need answering. Returning visitors may want to learn more about your company or have specific information that they
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No email marketing strategy is perfect, but there are some fundamental elements that make up every successful email marketing program. Some of the following guidelines might seem obvious at first glance, but they’re easy to forget when you’re wrapped up in other day-to-day marketing tasks. Whether you’re new to email marketing or need a quick
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With so much competition in an overcrowded marketplace, boosting customer loyalty is more important than ever before. According to a Customer Service Institute report on customer retention, 65 percent of a company’s business comes from existing customers (1). However, many businesses still don’t have a solid customer retention strategy in place. Fortunately, email marketing can
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If you are a professional or business manager who performs extensive online activity, then your email address is likely going to see heavy use. With an email system that is active for business purposes, chances are that at some point it will become a target of spam or unwanted email. Such emails are a threat
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Your company’s data is undoubtedly one of its most important assets. As such, you should do everything in your power to keep it as secure as possible. With this in mind, you may find the following data security tips helpful: Involve your employees Hackers who wish to access your data often target your employees –
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Ransomware is a particularly nasty type of malware where the bad guy often comes out on top. Ransomware works by encrypting your data, making files unusable. The only way to decrypt your data is to pay the fee demanded for the decryption key. While it goes against the grain to yield to these criminal demands,
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