Emails usually get a split-second decision on whether to continue reading or not. This is determined by the subject line, content structure and formatting style. For the next five seconds, all these decide if you’ll spend another minute reading the email. It is easy to ignore the benefits and power of using email marketing. However, […]
4 Simple Ways Email Marketing Can Increase Your Sales Read More »
Checking your email is a daily habit for countless people across the world. Everyone uses emails in a variety of ways, whether you are signing up for a website, reading a newsletter, or communicating with friends. However, the widespread use of emails has made it a popular target for cybercriminals. Phishing scams and malware-infected attachments
How to Keep Your Email Account Safe Against Cyber Threats Read More »
There are certain things that users of your business website will expect to see. First-time visitors will want to confirm that your business can supply them with what they need, and they will have questions that will need answering. Returning visitors may want to learn more about your company or have specific information that they
10 Things Your Customers Expect to Find on Your Website Read More »
No email marketing strategy is perfect, but there are some fundamental elements that make up every successful email marketing program. Some of the following guidelines might seem obvious at first glance, but they’re easy to forget when you’re wrapped up in other day-to-day marketing tasks. Whether you’re new to email marketing or need a quick
Seven Golden Rules to Boost Email Marketing Results Read More »
With so much competition in an overcrowded marketplace, boosting customer loyalty is more important than ever before. According to a Customer Service Institute report on customer retention, 65 percent of a company’s business comes from existing customers (1). However, many businesses still don’t have a solid customer retention strategy in place. Fortunately, email marketing can
Nine Email Marketing Techniques to Strengthen Customer Loyalty Read More »
If you are a professional or business manager who performs extensive online activity, then your email address is likely going to see heavy use. With an email system that is active for business purposes, chances are that at some point it will become a target of spam or unwanted email. Such emails are a threat
Identifying and Protecting Against Spam Disguised as Business Email Read More »
Even though electronic communications options such as chat and texting provide exciting channels for pushing businesses toward unparalleled efficiency and growth, email remains at the heart of the modern corporate environment, enabling both brief or extended discussion and teams to be tied together. Unfortunately, the widespread availability of email sometimes causes workers to lapse in
Business Email: Why Handling Your Messages Carefully Is Critical Read More »
With the variety of social media sites available to you, you might think building a mailing list is a waste of time. Why bother when you already have access to so many potential clients through Twitter and Instagram? But having your own mailing list is just as important as it’s ever been, possibly even more
Why an Email List is Important for Small Businesses Read More »
An engaging welcome email is essential when executing a newsletter campaign. It creates the first impression by introducing subscribers to your newsletter. According to a study by Invest, over three in four subscribers expect to receive a welcome email after signing up for a newsletter. An engaging welcome email sets the table for what’s to
Email Marketing: How to Create an Engaging Welcome Email for Your Newsletter Campaign Read More »
Email marketing will continue to be an invaluable asset for businesses in 2021, so it’s important to make sure you have a solid strategy in place to make the most of this channel. Some business owners may worry that email marketing is an outdated tactic, but the fact is that millions of people still rely
A Complete Guide to Email Marketing in 2021 Read More »
