Did you know that the average email open rate is only around 20 percent? That means even emails sent to people on your contact list are being ignored 80 percent of the time. However, the open rate varies depending on the industry you’re in. For example, the open rate is lowest for the electronics industry, […]
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Email marketing is the most personal way to communicate with customers. And that’s why it’s so powerful. You’re communicating directly with your prospects through channels they are familiar with and comfortable with. They know you and trust you. And most importantly, you have their attention. Email marketing is one of the most effective ways to
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According to Review42.com, the average office worker receives more than 120 emails every day. So, if you want your marketing messages to be opened, your subject lines must be eye-catching and persuasive. However, you will need to avoid using the same tactics as the spammers to avoid spam filters. So how do you craft email
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Search engine optimization (SEO) is all about getting your website found by the right people. And, in order to do that, you need to have high-quality content on your website. The question is: how long should that content be? Is there an ideal blog post length for SEO? There’s no one answer to the question
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As a marketer, email is one of the most powerful tools at your disposal. Today’s tools make it easy to deliver content to thousands of users at once. When measuring email success, the email open rate is a critical metric. In the end, if the customer doesn’t open the email, they won’t see the creative
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There are various methods to build a successful e-commerce site, but there are four key elements to remember before establishing your website. Website Your website is light and airy, just like your showroom. An uncluttered website is the online version of a showroom, where the eyes may freely roam up and down, discovering the data
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Search engine optimization (SEO) is the process of boosting your website’s search visibility in a competitive market. It’s the practice of improving your website’s content, structure, navigation, and keywords so that it’s found when people search for those things online. SEO is important because it’s the best way to achieve website visibility, and it’s the
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As a website owner your job is to attract customers to your online site with search engine optimisation and search engine marketing. It is easier than ever to reach out to potential customers online while at the same time it is a bit difficult to wade through the SEO water in 2021 and beyond. Keep
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WordPress is a powerful software platform for website development. Over time it has evolved from a simple blogging platform to a website design solution and Content Management System, or CMS. More than 75 million websites are built on WordPress, and many are very large commercial sites that you wouldn’t recognize as WordPress-based without checking the
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When building a website, you should first know what your content will be and where to get it from. Will you do it yourself or will you seek help from someone else? Have a plan on what website content you need to publish. It is crucial to publish relevant content that represents your business or
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