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Improve Email Marketing Results With User-Generated Content

If you want to strengthen your email marketing campaigns, taking advantage of user-generated content (UGC) is a great way to build customer loyalty and increase engagement. According to a much-publicised report from digital marketing company Tint, emails containing UGC improve click-through rates by about 73 percent and also generate more conversions (1). While many brands

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How to Perform Local Search Engine Optimization (SEO) on WordPress

Is your local business’s website powered by WordPress? According to W3Techs, nearly half of all websites run the open-source content management system (CMS) software. WordPress is more popular than Wix, Squarespace, Joomla and Drupal combined. While you can install WordPress in just a few minutes, it’s not optimized for search engines out of the box.

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3 Must-Haves for Email Marketing

Social media has altered the landscape of digital marketing. But email marketing still holds its weight. Email marketing provides relatable and informational topics clearly and interestingly. Three ways to incorporate those elements are call-to-actions (CTAs), graphics, and attention-grabbing subject lines. Call-to-Actions in Email Marketing A button is one of the first components of an email

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Why Email Marketing?

Email marketing is the act of sending a commercial message to a group of people using email. Every email sent to a prospect or customer is considered email marketing. The purpose is to advertise or solicit sales. As a strategy in online business, email marketing is crucial in achieving success. It contributes enormously to the

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