As with many other things in business, once business owners and marketers discovered the power of email to work online prospects to a sale, it began to grow to a point of being widely abused and losing more business than it gets. Perhaps the biggest culprit is drip email, as it is too easy to […]
Stop Blowing Off Prospects – Use Drip Email Right Read More »
What Is an Email Database? Your email database consists of contact points for former, current, and prospective customers. Valid email addresses can provide you with a low-cost and practical way to deliver your marketing messages and to encourage repeat business from loyal customers. Making sure your email database is up to date can help you
How to Grow your Email Database Read More »
You’ve come up with your email marketing campaign – and you’re wondering whether things will work out well. If you’ve done it before – or planning to take the plunge for the first time, there are some qualities that you should keep in mind while working things out. These traits are crucial for growth in
3 Crucial Qualities Email Marketers Require for Growth Read More »
Email marketing is one of the most cost-effective methods of reaching customers in the modern marketing world. While it’s a great way to reach out, it’s also heavy with responsibility. Customers need to trust that the marketing team isn’t going to hurt their inboxes by selling information or spamming. Following a few simple email marketing
Email Marketing Tips from the Pros Read More »
If you’re already using WordPress and this article is to help you to locate and use the best plugins and themes for business, then much of this information is probably not going to be news to you. However, there may be a couple of new features or features you haven’t been exposed to before that
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Emails usually get a split-second decision on whether to continue reading or not. This is determined by the subject line, content structure and formatting style. For the next five seconds, all these decide if you’ll spend another minute reading the email. It is easy to ignore the benefits and power of using email marketing. However,
4 Simple Ways Email Marketing Can Increase Your Sales Read More »
No email marketing strategy is perfect, but there are some fundamental elements that make up every successful email marketing program. Some of the following guidelines might seem obvious at first glance, but they’re easy to forget when you’re wrapped up in other day-to-day marketing tasks. Whether you’re new to email marketing or need a quick
Seven Golden Rules to Boost Email Marketing Results Read More »
With so much competition in an overcrowded marketplace, boosting customer loyalty is more important than ever before. According to a Customer Service Institute report on customer retention, 65 percent of a company’s business comes from existing customers (1). However, many businesses still don’t have a solid customer retention strategy in place. Fortunately, email marketing can
Nine Email Marketing Techniques to Strengthen Customer Loyalty Read More »
With the variety of social media sites available to you, you might think building a mailing list is a waste of time. Why bother when you already have access to so many potential clients through Twitter and Instagram? But having your own mailing list is just as important as it’s ever been, possibly even more
Why an Email List is Important for Small Businesses Read More »
An engaging welcome email is essential when executing a newsletter campaign. It creates the first impression by introducing subscribers to your newsletter. According to a study by Invest, over three in four subscribers expect to receive a welcome email after signing up for a newsletter. An engaging welcome email sets the table for what’s to
Email Marketing: How to Create an Engaging Welcome Email for Your Newsletter Campaign Read More »
