No email marketing strategy is perfect, but there are some fundamental elements that make up every successful email marketing program. Some of the following guidelines might seem obvious at first glance, but they’re easy to forget when you’re wrapped up in other day-to-day marketing tasks. Whether you’re new to email marketing or need a quick […]
Seven Golden Rules to Boost Email Marketing Results Read More »
With so much competition in an overcrowded marketplace, boosting customer loyalty is more important than ever before. According to a Customer Service Institute report on customer retention, 65 percent of a company’s business comes from existing customers (1). However, many businesses still don’t have a solid customer retention strategy in place. Fortunately, email marketing can
Nine Email Marketing Techniques to Strengthen Customer Loyalty Read More »
With the variety of social media sites available to you, you might think building a mailing list is a waste of time. Why bother when you already have access to so many potential clients through Twitter and Instagram? But having your own mailing list is just as important as it’s ever been, possibly even more
Why an Email List is Important for Small Businesses Read More »
An engaging welcome email is essential when executing a newsletter campaign. It creates the first impression by introducing subscribers to your newsletter. According to a study by Invest, over three in four subscribers expect to receive a welcome email after signing up for a newsletter. An engaging welcome email sets the table for what’s to
Email Marketing: How to Create an Engaging Welcome Email for Your Newsletter Campaign Read More »
Email marketing will continue to be an invaluable asset for businesses in 2021, so it’s important to make sure you have a solid strategy in place to make the most of this channel. Some business owners may worry that email marketing is an outdated tactic, but the fact is that millions of people still rely
A Complete Guide to Email Marketing in 2021 Read More »
If you want to attract new customers without overspending on your marketing budget, search engine optimization can help. It’s the process of getting your website, blog or sales page to appear on the first page of Google when your prospects search for terms related to the products or services you offer. By implementing a proven
How SEO Can Improve Your Marketing Effort Read More »
