Conversion rates are an essential part of any online marketing campaign. After all, marketing campaigns are designed to get people to sign up, buy or subscribe after visiting your website. An increase in conversion rates is the ultimate goal for your website. If you increase the conversion rate of your website, this will lead to […]
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So you are want to build a website, but this whole thing is new to you? It is easy to find yourself stuck before getting started. With the right tools and the right guide, creating a website is an easy process. To help you out, here is a step-by-step guide. It details all the things
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Web designers focus mainly on creating attractive, beautifully laid out websites. They are mostly thinking about the audience, making sure the website is responsive and compatible with all browsers. It therefore falls upon SEO specialists to help clients understand that SEO should form part of the web design and development process. It shouldn’t be an afterthought or
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Email marketing is the act of sending a commercial message to a group of people using email. Every email sent to a prospect or customer is considered email marketing. The purpose is to advertise or solicit sales. As a strategy in online business, email marketing is crucial in achieving success. It contributes enormously to the
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5 Benefits of Email Marketing Email marketing is an act of sending promotional messages via electronic mail to a group of potential and current customers. It can help you connect with the right people to achieve your business goals. Below we are going to discuss the benefits of Email Marketing. Low cost Email Marketing is
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There are thousands of online businesses similar to yours. All of these businesses fight for top ranking on search engines. Since top ranking is not automatic, you need to invest in SEO (Search Engine Optimization). You should also know that SEO is only worth it if done right. Before you begin, it is important to
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For your business to be successful, you need to keep in touch with your business partners, as well as your customers. Your business associates are responsible for your supplies while your customers are very important in building your reputation and increasing your sales. How you communicate with your customers is crucial to achieving your business
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Have you ever had a product or a service that you badly wanted to market and get clients? Do you have a skill or an expertise that you want clients to find easily? These are some of the questions that you will ask yourself after knowing what email marketing is. You might have a skill
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As with many other things in business, once business owners and marketers discovered the power of email to work online prospects to a sale, it began to grow to a point of being widely abused and losing more business than it gets. Perhaps the biggest culprit is drip email, as it is too easy to
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When looking at designing and developing any business website, the terms, accessibility, usability and responsive web design (RWD) are three elements that should be considered. Indeed, all of your website pages should be implemented using responsive web design techniques. Responsive web design (RWD) was a website design methodology that was thought up and written about
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