Search engine optimization (SEO) is the process of boosting your website’s search visibility in a competitive market. It’s the practice of improving your website’s content, structure, navigation, and keywords so that it’s found when people search for those things online. SEO is important because it’s the best way to achieve website visibility, and it’s the […]
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As a website owner your job is to attract customers to your online site with search engine optimisation and search engine marketing. It is easier than ever to reach out to potential customers online while at the same time it is a bit difficult to wade through the SEO water in 2021 and beyond. Keep
Attracting customers to your online site Read More »
WordPress is a powerful software platform for website development. Over time it has evolved from a simple blogging platform to a website design solution and Content Management System, or CMS. More than 75 million websites are built on WordPress, and many are very large commercial sites that you wouldn’t recognize as WordPress-based without checking the
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When building a website, you should first know what your content will be and where to get it from. Will you do it yourself or will you seek help from someone else? Have a plan on what website content you need to publish. It is crucial to publish relevant content that represents your business or
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Do you have a business you need to grow exponentially? Having a blog is what you need. You will offer your clients a place to see what you have to offer. It will also be easier for you to sign clients on your email lists to communicate with them frequently. If you want to know
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Gone are the days when businesses used to market themselves by sponsoring events and printing fliers. In a highly competitive industry with many businesses competing for the same thing (customers), marketing is essential. Most successful business owners know how to sell their products or services to people. While it may be challenging especially for small
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Securing a brick-and-mortar store is easy. But then, running and securing an e-commerce site is a different thing. For the latter, you’re not protecting your wares against shoplifters but sophisticated cybercriminals. As you’ll read in this article, there are steps you can take to secure your e-commerce website. Choose a Secure e-commerce Platform It is
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Companies everywhere are moving away from traditional advertising and embracing more modern methods like online marketing, which comes in various forms like email marketing. Email marketing is the sending of promotional messages to a group of people, mostly existing or potential customers using email. It entails using email to send ads, request business or seek
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When building a website for your business make sure not to forget these SEO design elements. There are many things that go into the design of a good website. There is site structure, appearance, navigation and a host of other things to consider. A great website design is about more than aesthetics. Yes, it needs
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Conversion rates are an essential part of any online marketing campaign. After all, marketing campaigns are designed to get people to sign up, buy or subscribe after visiting your website. An increase in conversion rates is the ultimate goal for your website. If you increase the conversion rate of your website, this will lead to
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