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Email Marketing: How to Create an Engaging Welcome Email for Your Newsletter Campaign

An engaging welcome email is essential when executing a newsletter campaign. It creates the first impression by introducing subscribers to your newsletter. According to a study by Invest, over three in four subscribers expect to receive a welcome email after signing up for a newsletter. An engaging welcome email sets the table for what’s to […]

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A Complete Guide to Email Marketing in 2021

Business Email / Website Team

Email marketing will continue to be an invaluable asset for businesses in 2021, so it’s important to make sure you have a solid strategy in place to make the most of this channel. Some business owners may worry that email marketing is an outdated tactic, but the fact is that millions of people still rely

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9 Common Email Marketing Mistakes Companies Still Make

Business Email / Website Team

Email marketing remains relevant. People from all walks of life have email for one reason or another, and more often than not, they access their email through their mobile device. That means that your marketing campaign, if sent through email, can reach them wherever they are. However, email marketing campaigns take more than just sending

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How to Create Effective Passwords

Internet / Website Team

Cyber attacks are happening at a rapid pace, and creating strong passwords is essential in today’s work environment. While a strong password may not prevent a hacker from gaining access to confidential files, it can make the process much more difficult. Here are three things to consider when you are creating a password. 1 Avoid

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3 Tips for Ongoing Data Security

Internet / Website Team

With so many well-known companies becoming the victims of cyberattacks, it’s important for all businesses to take the appropriate steps to ensure data security. Although using anti-malware software should be a given, there are other ways that organizations can protect business data and customer information. Backup All Data With regular backups of all your sensitive

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4 Tips to Prevent Shopping Cart Abandonment for your E-commerce Site

Internet / Website Team

One of the biggest challenges for E-commerce site owners globally is being able to secure the sale. Customers abandon their shopping cart due to factors such as a lack of trust, not having many options available, and being distracted by competitors. The good news is, there are certain measures you can take that can help

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WordPress: Why It Is the Top Content Management System (CMS) Globally

Internet / Website Team

WordPress Try to imagine the size of the world wide web; it may seem like an impossible task! Software applications called content management systems (CMS) help manage all of the content that users end up seeing on the web. Today, WordPress powers over 35% of all web content. As the world’s most popular CMS, WordPress

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How to Protect Yourself Against Email Phishing Attacks

Business Email / Website Team

Email phishing is a form of attack where a scammer attempts to obtain sensitive information (such as your username and password, sensitive personal information, or financial details) fraudulently or have you install malware by clicking a link contained in the email message. In the past, this type of scam was perpetrated through phone calls and

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Electronic Communication and the Importance of Writing Skills

Business Email / Website Team

In this age of electronic communication, understanding one another depends on good writing skills. Many people now work from home, logging in to their work site with a home computer. Without face-to-face contact with fellow employees, most of their communication is through emails or text messages. Writing Skills Matter Written messages may include work assignments,

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How SEO Can Improve Your Marketing Effort

Internet / Website Team

If you want to attract new customers without overspending on your marketing budget, search engine optimization can help. It’s the process of getting your website, blog or sales page to appear on the first page of Google when your prospects search for terms related to the products or services you offer. By implementing a proven

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