As a marketer, email is one of the most powerful tools at your disposal. Today’s tools make it easy to deliver content to thousands of users at once. When measuring email success, the email open rate is a critical metric. In the end, if the customer doesn’t open the email, they won’t see the creative […]
Three Reasons Why Customers Aren’t Opening Your Emails Read More »
Companies everywhere are moving away from traditional advertising and embracing more modern methods like online marketing, which comes in various forms like email marketing. Email marketing is the sending of promotional messages to a group of people, mostly existing or potential customers using email. It entails using email to send ads, request business or seek
Navigating Email Marketing Read More »
Email marketing is the act of sending a commercial message to a group of people using email. Every email sent to a prospect or customer is considered email marketing. The purpose is to advertise or solicit sales. As a strategy in online business, email marketing is crucial in achieving success. It contributes enormously to the
Why Email Marketing? Read More »
5 Benefits of Email Marketing Email marketing is an act of sending promotional messages via electronic mail to a group of potential and current customers. It can help you connect with the right people to achieve your business goals. Below we are going to discuss the benefits of Email Marketing. Low cost Email Marketing is
5 Benefits of Email Marketing Read More »
For your business to be successful, you need to keep in touch with your business partners, as well as your customers. Your business associates are responsible for your supplies while your customers are very important in building your reputation and increasing your sales. How you communicate with your customers is crucial to achieving your business
Email Etiquette: Don’t Damage your Business Read More »
Have you ever had a product or a service that you badly wanted to market and get clients? Do you have a skill or an expertise that you want clients to find easily? These are some of the questions that you will ask yourself after knowing what email marketing is. You might have a skill
Principles of Email Marketing Read More »
As with many other things in business, once business owners and marketers discovered the power of email to work online prospects to a sale, it began to grow to a point of being widely abused and losing more business than it gets. Perhaps the biggest culprit is drip email, as it is too easy to
Stop Blowing Off Prospects – Use Drip Email Right Read More »
What Is an Email Database? Your email database consists of contact points for former, current, and prospective customers. Valid email addresses can provide you with a low-cost and practical way to deliver your marketing messages and to encourage repeat business from loyal customers. Making sure your email database is up to date can help you
How to Grow your Email Database Read More »
Have you started a new business? Are you thinking of landing your first contact? The thought sounds exciting, doesn’t it? But before you start sending out those emails, you might want to know a thing or two about unsolicited emails. You don’t want to send this kind of emails as you may risk losing your
Creating an Email marketing campaign Read More »
Email marketing is one of the most cost-effective methods of reaching customers in the modern marketing world. While it’s a great way to reach out, it’s also heavy with responsibility. Customers need to trust that the marketing team isn’t going to hurt their inboxes by selling information or spamming. Following a few simple email marketing
Email Marketing Tips from the Pros Read More »
